French startup Ever Dye has raised $3.7 million (€3.4 million) in a seed funding round to develop its novel textile dyeing process which it says uses 15 times less energy than conventional dyeing.
Ever Dye says the investment – led by Maki.vc and Asterion Ventures, and joined by Entrepreneur First – will enable it to scale and commercialize its chemical process which it claims involves no petrochemicals or pollutants.
The company uses a novel bio-sourced pigment, made of vegetal waste and minerals, applied for 30 minutes at room temperature. This contrasts with traditional processes which can take hours at temperatures up to 130°C.
The startup was awarded the Innovation Prize 2022 from ANDAM, one of the most prestigious in the fashion industry, and also selected in the innovation programme of Fashion for Good, a global initiative promoting sustainable fashion.
With the new funding, the company will shift its production and its dyeing process to a truly industrial scale and aims to complete the world’s first textile dyeing process at room temperature in 2023. Having raised the funding, it will also triple its workforce over the next two years.
The company says now more than ever before it is laying the foundation for its goal: to become the sustainable dyeing standard for the global textile industry.
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