Sportswear giant Puma has joined the Global Fashion Agenda (GFA) industry body as a member of its group of associate partners.
According to the media reports, Puma joins existing associate partners Allbirds, Erdos Group, Ganni, TAL Apparel, Vestiaire Collective, and Zalando which work with the organization on its sustainability initiatives.
Speaking to the media, GFA CEO Federica Marchionni said that she is glad to welcome Puma to the associate partner group.
“Global Fashion Agenda recognizes Puma’s dedication towards improving its sustainability performance and collectively improving the supply chain,” she added saying that through this alliance, they will exchange insights to create even more impact in the pursuit of the net-positive fashion industry.
Anne-Laure Descours, a chief sourcing officer at Puma, commented, “Puma’s sustainability strategy is about creating maximum positive impact. In an industry where many suppliers are shared among brands, we cannot do it alone.”
She also said that therefore, they are working together with the industry peers to set common sustainability standards and improve the supply chain together where collaboration is key.
“We believe that through the Global Fashion Agenda, we found the right platform to accelerate collaboration by focusing on challenging topics and having honest discussions with different stakeholders such as peers, suppliers, NGOs, and experts. Dialogue and collaboration bring innovative solutions,” she added.