ARKET, a fashion and lifestyle brand from the H&M Group, has opened its first store in Milan, Italy. The 1,000 square meter flagship store is located in the historic Medelan Building on Piazza Cordusio, previously the headquarters of Credito Italiano bank. ARKET’s Managing Director, Pernilla Wohlfahrt, expressed excitement about the brand’s debut in Italy, highlighting their anticipation to connect with design-savvy local customers.
The Milan flagship offers the full ARKET product line, including ready-to-wear clothing, accessories, kids’ clothes, body care products, and home décor items. Additionally, the store features an in-store café led by Swedish chef Martin Berg, offering a new signature vanilla ice cream, a seasonal vegetarian menu, and specialty coffee.
Rooted in Nordic modernism, ARKET’s design philosophy emphasizes creating durable, useful, and accessible products. This Milan opening marks a significant step in the brand’s expansion strategy, bringing its curated approach to everyday living to the Italian market.
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