DBL Lifestyles, a division of DBL Group, is set to introduce an Adidas outlet in Dhaka, targeting the burgeoning affluent segment. Positioned opposite the Apex flagship and adjacent to Hotel Renaissance on Gulshan Avenue, the outlet will offer a wide array of Adidas footwear, sportswear, and accessories. DBL Lifestyles, already the franchise partner and distributor of Nike, Puma, and Levi’s in Bangladesh, is expanding its portfolio to include Adidas.
With a growing demand for globally recognized sportswear brands, particularly among the younger demographic, DBL Group aims to capitalize on this trend. Following successful ventures with Puma, Nike, and Levi’s, DBL Group continues to strengthen its position in the market. Rezwan Habib, head of business operations at DBL Lifestyles, underscores the increasing preference for quality branded products among consumers. Despite competition from Bata, an official dealer of Adidas, DBL Group remains confident in its ability to attract customers seeking a diverse range of branded merchandise.
Comment here