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“Fast fashion must change over time”: UNIQLO chief

BTJ Desk Report
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“Fast fashion must change over time”: UNIQLO chief

UNIQLO, the Japanese clothing retailer under Fast Retailing Co., celebrates 40 years of global success, with over 2,500 stores worldwide and annual sales exceeding $20 billion. CEO Tadashi Yanai, Japan’s richest man, shared insights on the company’s journey and future in an interview.

He spoke about those challenges they faced over 40 Years of time. Early struggles in global expansion, particularly in the UK, where Uniqlo initially failed before becoming successful in London and Paris. Transitioning from a regional to a national and then a global player, with milestones like the “fleece boom” in Japan.

A great sustainability Efforts has been taken as they have focus on durable, high-quality products at “reasonable” prices, such as $99 cashmere sweaters. Initiatives include recycling, employing disabled individuals, and supporting refugees. Emphasizes real achievements over superficial claims in sustainability.

“Made for all” approach, appealing to diverse customers, including the wealthy, through refined design and high-quality materials. Transition from retailer to manufacturer-retailer to a digital consumer retailer, leveraging customer and market data for innovation and stable growth. Commitment to daily change to adapt to the rapidly evolving global market.

While talking about future Growth, he showed ambitious plans to expand further in Europe, the U.S., China, and India, capitalizing on massive populations and the universal need for clothing. Confident about sustaining growth and reaching new milestones in the coming decades.

Uniqlo’s journey reflects resilience, adaptability, and a commitment to quality and sustainability, positioning it for continued global prominence.

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