Amazon Inc. aims to help Indian exporters sell around $5 billion worth of small-ticket items globally through its platform this year, up from nearly $3 billion in 2023, according to a company official.
Launched in 2015, the Amazon Global Selling program is expected to enable nearly 150,000 small exporters across India to sell their products directly to international consumers, primarily in markets like the U.S. and the U.K. Amazon is set to help tens of thousands of Indian businesses exceed $13 billion in cumulative e-commerce exports by the end of 2024, according to a company statement.
This move highlights India’s increasing significance in the global supply chain and reflects a trend among multinationals to diversify away from China. Walmart Inc also announced in 2020 plans to increase its sourcing from India to $10 billion annually by 2027, up from about $3 billion.
Both Amazon and Walmart’s Flipkart have transformed India’s retail industry in recent years by investing billions in sourcing from small businesses and attracting consumers with deep discounts. However, they face criticism from trade and political groups, with India’s commerce minister accusing e-commerce giants of predatory pricing and stressing that the rise of online platforms should not harm traditional brick-and-mortar stores.
In June 2023, Amazon announced plans to increase its investments in India to $26 billion by 2030, including funds for its cloud services. Amazon aims to facilitate $20 billion in cumulative e-commerce exports from India by 2025.
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