Tommy Hilfiger, a brand under PVH, has introduced Virginia Ritchie as it’s newly appointed Global Chief Marketing Officer (CMO). In this role, she will have comprehensive oversight of the company’s global marketing endeavors.
Virginia Ritchie boasts an impressive 13-year tenure within the brand’s parent company, with her most recent role involving the management of Tommy Hilfiger’s worldwide consumer engagement efforts. Ritchie will report directly to Martijn Hagman, who serves as the CEO of Tommy Hilfiger Global and PVH EMEA.
Prior to her current appointment, Ritchie held various senior leadership positions in marketing across the Americas, EMEA, and APAC regions. Additionally, she led global brand operations for a two-year period, encompassing strategic planning, marketing, merchandising, and design responsibilities.
In an official statement, Martijn Hagman praised Ritchie as an “experienced and respected brand leader” within the organization.