Lee, the iconic American brand celebrated for its timeless designs and pioneering fit solutions, unveils Lee X, a cutting-edge product platform that combines advanced fabric technology with modern design.
Expanding on the success of its Extreme Motion line, which revolutionized men’s denim with stretch fabrics and flex waistbands nine years ago, Lee X introduces new features for enhanced comfort and performance. These include an updated gusset for improved movement, premium fabrics infused with TruTemp™365® technology for temperature regulation, moisture-wicking properties, and eco-friendly details such as patches made from recycled apple skins.
“We’ve worked tirelessly to develop Lee X and bring game-changing innovation to our customers,” said Jimmy Shafer, Global Vice President of Lee. “These products balance performance fabrics with an authentic denim feel. From versatile casual pants to everyday jeans, Lee X is set to redefine comfort and attract both loyal fans and new consumers.”
Lee X Move: Designed to Move
Crafted for all-day comfort, these jeans and non-denim options feature stretch fabrics that retain their shape and classic denim texture. TruTemp™365® technology ensures year-round comfort, while moisture-wicking synthetic pants cater to active lifestyles.
Lee X Soft Denim: Designed for Comfort
Made with premium cotton, stretch fibers, and Tencel™, this ultra-soft yet durable denim softens with each wash. Available in regular and slim fits.
Lee X Lite Non-Denim: Designed to Breathe
Lightweight and breathable, this synthetic pant is ideal for warm days. It features a tapered leg and maximum comfort. Launching spring 2025.
Lee X Shirts
Designed to complement the bottoms, these tailored shirts feature a cotton blend with water-repellent technology and stretch, suitable for work or play.
With Lee X, the brand reaffirms its commitment to comfort, performance, and sustainability, redefining modern casual wear.
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