Vietnam continues to strengthen its standing as a strategic hub in the global textile supply chain, positioning itself at the forefront of industry upgrading in Southeast Asia. In parallel, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will return to the Saigon Exhibition and Convention Center (SECC) from 24 – 26 February 2027, reinforcing its position as a comprehensive trade platform in ASEAN covering the entire value chain – from raw materials and fabrics to garments and advanced manufacturing technologies.
VIATT serves as a sourcing hub connecting regional manufacturers with global suppliers and buyers, with the 2026 edition welcoming nearly 460 exhibitors from 21 countries and regions and over 17,000 visits from 54 represented markets. The inaugural German Pavilion and Türkiye Zone expanded the fair’s global footprint, alongside returning pavilions and zones from China, Europe, India, Japan, and Taiwan. Over 350 business matching meetings connected exhibitors with buyers from over 20 countries and regions, reinforcing the fair’s role facilitating cross-border sourcing and partnerships – a role which is set to facilitate additional sustainable exchange at its upcoming edition.
“Vietnam’s textile industry is at a turning point,” said Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd. “As global competition intensifies and ESG requirements tighten, companies are shifting from volume-driven growth to value creation, technology adoption and supply chain transparency. As a comprehensive platform covering the full textile value chain, VIATT 2027 will support this transition in the region by connecting materials, production technologies and a range of international markets within one integrated environment.”
The upcoming edition will take place as Vietnam’s textile and garment industry – a key pillar within the global supply chain – undergoes structural adjustment. In the first half of 2026, the industry generated more than USD 22 billion in exports, while maintaining a full-year target of USD 48 billion[1]. Industry leaders note that future growth must rely less on capacity expansion and more on productivity, stronger domestic sourcing, market diversification, accelerated digitalisation and greener production models. With more than 60% of production inputs still imported[2], deeper regional integration and higher value addition remain strategic priorities.
Integrated industry showcase promotes sourcing across three categories
Reflecting the market’s strategic priorities, VIATT 2027 will look to strengthen its cross-sector structure across Apparel Fabrics & Fashion, Home & Contract Textiles, and Technical Textiles & Technologies. By bringing together yarn suppliers, fabric manufacturers, garment producers and machinery and solution providers, the fair enables businesses to explore higher-value materials, upgrade manufacturing capabilities and reinforce sourcing networks across global markets.
Exhibitors in 2026 highlighted the advantages of the fair’s integrated format. Mr Ezra Clarence, Marketing Manager of PT Kary Indomas Elok, Indonesia, commented: “With our company showcasing products mainly for clothes, stuffed toys, and home furniture, VIATT’s combination of three sectors is a perfect match for us, helping us reach new potential customers. As we look to expand exports to the US and Europe, we were able to meet highly targeted buyers here.”
Beyond the exhibition floor, the show has expanded its role as a platform for industry dialogue, with last year’s fringe programme addressing industry trends, sustainability regulations, digitalisation strategies, and trade developments. VIATT 2027 will continue to give a platform to future-focused topics and expert speakers, while sustainability will remain central through the Econogy Hub and Econogy Check, showcasing certified sustainable fibres, recycled materials, circular solutions, and traceability systems. This integrated approach supports exporters in meeting tightening ESG and compliance requirements in key global markets. As ASEAN’s textile landscape evolves, next year’s edition aims to serve as both sourcing hub and strategic meeting point for regional and international stakeholders seeking integrated, sustainable, and value-driven growth across the supply chain.
The fair’s importance in this regard was noted by Mr William Yip, Raw Materials Lead at Mountain Equipment Company, Canada, who attended the previous edition: “What’s quite unique about Vietnam is its transition towards more innovative qualities and material differentiation. This fair is very important because for many brands, it is essential to look at the entire value chain. From a traceability perspective, it is invaluable to have insight into your yarn supplier, the yarns used in your fabrics, and ultimately your garment suppliers.”
The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). For more details on this fair, please visit or contact viatt@hongkong.messefrankfurt.com.
VIATT 2027 will be held from 24 – 26 February 2027.
