Levi Strauss & Co. has launched the Levi’s® Wear Longer Project, a new community-focused initiative aimed at helping young people extend the life of their clothing through repair, customization, and reuse.
Targeted primarily at high school students (grades 9–12), the program addresses a growing skills gap among Gen Z, as research by LS & Co. shows that 41% lack basic clothing repair skills, while 35% say they would keep clothes longer if they knew how to fix them. The initiative aligns with the company’s sustainability goals by encouraging responsible consumption and reducing textile waste.
Developed in partnership with Discovery Education, the free curriculum teaches practical skills such as sewing buttons, patching holes, and tailoring hems, while also introducing concepts related to supply chains and resource management. The content is available nationwide through Discovery Education’s digital learning platform.
The project is launching in San Francisco, with workshops hosted at the LS & Co. Eureka Lab and supported by employee volunteers, before expanding to other regions and global markets. Through community partnerships and select retail activations, Levi Strauss & Co. aims to scale the program and foster a culture of durability, creativity, and sustainable fashion among the next generation.
