According to data from Adobe, online prices in the United States experienced a year-over-year decrease of 1.6% in July 2023. This decline in online prices indicates a reduction in the cost of goods and services available for purchase on the internet compared to the same period in the previous year.
The data underscores the potential influence of various factors, such as market dynamics, consumer behavior, and economic conditions, on pricing trends within the online retail sector.
In July, 11 of the DPI’s 18 categories saw YoY price decreases. Moreover, seven categories experienced YoY price increases, including categories like apparel.
July’s YoY price decline was driven by notable drops in categories such as bedding which fell 3.5% YoY, down 0.7% Month on Month.