Thai experts push for innovation to counter US tariffs

Thai experts urged the government to adopt a long-term innovation-driven strategy to offset the impact of new US tariffs, which now stand at 19%—lower than the initially proposed 36%, but still a concern for exporters.
Key points:
· Experts stressed that Thailand must diversify trade partners, especially strengthening ties with China and ASEAN, while preparing for risks in sensitive sectors such as agriculture.
· Calls were made to invest in clean energy, AI, and electric vehicles to enhance competitiveness and resilience.
· The Thai government is planning stimulus measures—accelerating infrastructure investment, tax incentives, and tourism support—backed by a 10 billion baht Competitiveness Fund for vulnerable industries.
· Regional cooperation was highlighted, with experts urging deeper integration under ASEAN, RCEP, and potentially BRICS Plus, to expand markets and elevate Thailand’s global standing.
Analysts say the tariff challenge could be an opportunity for Thailand to reshape its economy, modernize industries, and boost long-term competitiveness.

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