Apparel imports into Central and South America surged 12.9% year-on-year in the first half of 2025, reaching an estimated $9.6 billion, according to trade data. The growth marks a clear sign of recovery in consumer demand following a sluggish 2024, when inflationary pressures and currency fluctuations dampened regional purchasing power.
China retained its dominance, supplying 54% of all apparel imports, while Bangladesh, Vietnam, Cambodia, and Honduras followed, together accounting for over 72% of the total market share. Bangladesh, in particular, strengthened its foothold with competitive pricing in knitwear and denim, while Vietnam and Cambodia benefitted from strong demand for sportswear and athleisure.
Despite the rebound, total imports remain below the pre-pandemic peak of 2019, leaving considerable growth potential in the second half of 2025 and beyond. Analysts suggest that as local economies stabilize and consumer spending rebounds, import demand could continue to rise at a high single-digit rate through 2026.
The upward trend also highlights the growing nearshoring opportunity for Central American suppliers such as Honduras, Guatemala, and El Salvador, who enjoy preferential trade access to the US and proximity advantages. These countries are increasingly viewed as alternatives to Asian sourcing amid global supply chain disruptions and geopolitical uncertainties.
Industry experts note that the diversification of sourcing strategies—balancing imports from Asia with regionally produced goods—could reshape the apparel trade landscape in the Americas. If the current momentum holds, Central and South America may play a stronger role not only as import markets but also as manufacturing hubs for the Western Hemisphere in the coming years.
