Gap capitalizes on the opportunity in Europe through omnichannel growth

BTJ Desk Report
Gap capitalizes on the opportunity in Europe through omnichannel growth

The US retail company Gap announced two significant launches in Europe including the migration of the UK’s e-commerce business to Next Total Platform and a standalone e-commerce website in France in August, according to the media reports.

The brand did so with a view to fueling growth in the region and capitalizing on the opportunity to amplify the brand’s reach to deliver modern American style around the world.

In the UK, customers will have access to Gap’s full assortment of iconic products with the added benefit of NEXT’s strong operational capabilities and excellent customer service options, including a comprehensive click-and-collect service, free returns to 450 NEXT stores within the UK, next-day home delivery for £4.50 and free next-day delivery to NEXT or Gap stores.

In France, Hermione People and Brands is now providing an omnichannel offering to customers in the market with the launch of their e-commerce channel, the first-ever Gap standalone website to launch in France. Customers can now shop on and at over 20 freestanding stores throughout the country.

Speaking to the media, Adrienne Gernand, managing director of international, global licensing, and wholesale at Gap Inc, told that they are deeply committed to the customers in Europe, a market with enormous potential.

“The growth that we are unlocking through local partnerships with market leading retailers like Next Plc and Hermione People and Brands is allowing us to not only connect with new and existing customers but to provide them with personalized, service-oriented experiences,” he added.

Gap’s Partner to amplify strategy focuses on working with best-in-class companies who are experts in their space to drive market, category, and channel diversification, accelerate growth, and reach new and existing customers.

The launch of these new channels in key European markets that are operated by regional experts allows the brand to offer a more personalized experience for the customer through powerful omnichannel platforms, localized and differentiated product assortments, and enhanced service and convenience.


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