Italian denim brand Dondup has partnered with bluesign to strengthen its commitment to sustainability and responsible production. As part of bluesign’s Denim Initiative, Dondup joins a global network of denim brands and manufacturers focused on clean chemistry and environmental stewardship. The partnership aims to set new industry standards for sustainable fashion by promoting eco-friendly practices, safety, and resource efficiency.
Bluesign’s holistic approach includes on-site assessments and chemical inventory management, ensuring strict sustainability standards are met across the supply chain. Dondup CEO Matteo Anchisi emphasized the brand’s dedication to minimizing environmental impact and upholding high safety standards. The collaboration is expected to influence suppliers, manufacturers, and material providers to adopt similar responsible practices, amplifying its positive impact on the fashion industry.
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