Fashion brand Jack & Jones has commercially launched a pair of trousers made using a minimum of 20% of Finnish firm Spinnova’s recycled fibre, media reported.
The pair forged a partnership through Jack & Jones’ parent company Bestseller, which was introduced to Spinnova through their mutual connection with the Fashion for Good initiative.
Speaking to the media, Jack & Jones’ ElenaOsenbrüg said; “We push ourselves to innovate and explore processes and materials with a lower impact on the environment. In Spinnova we found a strong partner to step up.”
Spinnova’s multi-patented technology grinds wood or waste – such as leather, textile or food waste – into micro fibrils which are extruded, dried and spun into yarns without the use of harmful chemicals.
The company is building its first commercial factory in Jyväskylä in partnership with pulp producer Suzano. Work is due to be completed by the end of the year, and the aim is to be producing a million tonnes of fibre annually within 10-12 years.
The trousers Jack & Jones will sell within stores are made from 20% Spinnova fibre, 50% organic cotton and 30% Better Cotton.
The collaboration with Jack & Jones has been founded on its relationship with Bestseller, which is itself vying to improve the sustainability credentials of its operations and those of its brands.
“Seeing an innovation reach a commercial level in Bestseller – and with our brand Jack & Jones – is simply amazing each and every time. That’s exactly what we strive for and are working hard to achieve,” Camilla Skjønning Jørgensen, Bestseller’s innovation manager told the media.
“We believe in Spinnova and see them as a highly promising material innovator that we plan to use much more in coming collections.”
Spinnova’s CEO Kim Poulsen added: “Bestseller is one of our long-term brand partners and we are glad to be an integral part of their ambitious sustainability strategy, Fashion FWD, in the 70 markets they operate. That’s why it’s great to get to see the launch of their first product with Spinnova fibre that is now available for all their consumers.”