Better Cotton event to showcase best practices

BTJ Desk Report
Better Cotton event to showcase best practices

Better Cotton is staging its annual ‘innovations marketplace’ in Thailand to inspire progress and share best practices with its programme partners, media reported.

The event, being held on Phuket from today until 8th February, will focus on new initiatives from the world’s largest cotton sustainability programme.

More than 130 representatives from across six countries are attending the marketplace which is the first to be held in person since the COVID-19 pandemic.

Spearheading this year’s event is the theme of needing to adapt to climate change and address the cotton sector’s future impacts to ensure more sustainable livelihoods.

It provides an opportunity for cross-sector dialogue between local partners in Thailand and international agricultural, commodities, textile and supply chain stakeholders.

Better Cotton’s COO, Lena Staafgard, said, “We’re hugely excited that the meeting is returning to a face-to-face format after two years of remote events and are looking forward to the fantastic opportunities for networking and idea sharing to support farmer livelihoods that this will bring.”

Day one of the event highlights Better Cotton’s climate change approach and includes a panel interview with programme partners on farm-level mitigation and adaptation best practices, while day two will focus on farmer and smallholder livelihoods with a panel on best practices for livelihood improvement and increased resilience of communities.


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