Europe’s Better Cotton announces involvement with CGI

BTJ Desk Report
Europe's Better Cotton announces involvement with CGI

Better Cotton has announced its involvement with the Clinton Global Initiative (CGI), which convenes global and emerging leaders to create and implement solutions to the world’s most pressing challenges, media reported.

As part of this initiative, Better Cotton is working with smallholder farmers to pioneer an insetting mechanism to promote and incentivize sustainable agricultural practices.

The organization commits to developing a cotton-specific carbon in-setting accounting framework to be integrated into the Better Cotton traceability platform.

Better Cotton’s traceability system is due to be launched in 2023 and will provide the backbone for the insetting mechanism.

Once implemented, the insetting mechanism will enable retail companies to know who grew their more sustainable cotton and allow them to incentivize farmers directly with credits, media reported.

Until now, it has been impossible to build carbon in setting mechanisms to reduce GHG emissions in the cotton supply chain at scale.

Farmer centricity is a key pillar of Better Cotton’s work, and this solution ties into the 2030 Strategy, which lays the foundation for a strong response to climate threats within the cotton value chain, and mobilizes action for change with farmers, field partners, and members.

To launch Better Cotton’s Commitment to Action, Better Cotton COO, Lena Staafgard, attended the CGI meeting on September 19, 2022.

The event showcased the initiatives of organizations working towards climate resiliency, and featured a video of Alia Malik, senior director of data and traceability at Better Cotton, introducing Better Cotton’s innovative solution.


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