Inditex’s Zara is first time venturing into the resale and repair segment in the UK market. The new service means its customers can resell clothing they’ve bought from the retailer, as well as book repairs.
Despite the fact that sellers will need to shoot their own images, it will function through Zara’s own website and app. These will be added to with extra detailed product information from the company.
According to the media reports, Zara’s Head of Sustainability, Paula Ampuero, said that the retailer isn’t expecting the service to be profitable at first with it conceived “exclusively as a tool to help customers extend the lifetime of their clothing and take a more circular approach”.
Resale — along with rental and repair — have become key parts of the offer for many retailers and brands at all price levels with a number of specialists emerging on the back of this strategic trend.
This move comes alongside the large number of other resale options out there from giant specialists like France’s Vestiare Collective or peer-to-peer operations from eBay to Depop and Vinted.
The trend is so important that Selfridges recently said it wants nearly half its interactions with customers to be linked to repair, resale or refills by the start of the next decade.