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H&M Move and LanzaTech collaborate on carbon-capturing apparel

BTJ Desk Report
H&M Move and LanzaTech collaborate on carbon-capturing apparel

Swedish fashion brand H&M Move has partnered with carbon capture company LanzaTech to create garments partly from captured emissions and infuse them with the brand’s own DryMove technology—a trademarked material that pulls away moisture from the skin and keeps Movers comfortable and dry while moving.

According to the media reports, H&M Move’s three-piece drop for women includes a jumpsuit, a top, and a pair of tights, partly made of LanzaTech CarbonSmart polyester with a DryMove finish.

The sleek, all-black garments draw on the contemporary luxury movement and feature contrasting seams and creative cut-outs, H&M Move said in a press release.

Using three simple steps, LanzaTech captures carbon emissions from steel mills, traps them in bioreactors, and converts them into the same building blocks that conventional polyester is made of.

This revolutionary solution helps reduce pollution and limits the use of virgin fossil resources needed to make new products.

“In collaboration with LanzaTech, we are thrilled to offer our customers a capsule collection made with CarbonSmart polyester, a ground-breaking material using repurposed carbon emissions,” Simon Brown, general manager at H&M Move.

This partnership enables H&M Move to explore innovative materials and play our part in helping to create more sustainable sportswear in the future, he added.

“The innovations in the textile industry today focus on sustainability for a better world. We are proud to partner with H&M Move on this drop which reflects ways to rethink how we make and how we experience our clothing,” said Jennifer Holmgren, CEO of LanzaTech.


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