Timberland, the American manufacturer and retailer renowned for outdoor footwear and apparel under VF Corporation, has announced the appointment of Maisie Willoughby as its new Vice President and Chief Marketing Officer.
In her role, Willoughby will collaborate with Timberland’s global marketing team and closely engage with marketing leaders in the Americas, APAC, and EMEA regions to enhance the brand’s global presence, particularly in the digital realm.
Susie Mulder, the brand’s President, expressed, “Maisie is a passionate marketer with profound cultural connections and insights, coupled with a keen ability to drive and activate business strategies. As we conclude our 50th anniversary year, she will play a pivotal role in shaping Timberland’s next chapter. We are enthusiastic about Maisie joining us on this journey.”
Willoughby brings extensive leadership experience from her roles in retail, fashion, and lifestyle dating back to 2009 and will officially join the Timberland team starting October 16th.
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