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Beyond volume, we should focus on value addition: BGMEA President

BTJ Desk Report
Beyond volume, we should focus on value addition BGMEA President

Faruque Hassan, president of BGMEA urged the need for shifting from quantity to value edition on RMG export items.

The title of the training is ‘creating high-end fashion heritage materials from Bangladesh’, held at Uttara in BGMEA Complex yesterday was a part of the high end fashion project under EIF-Export Diversification and Competitiveness Development Project (TIER 2), revealed a press release mentioning that the training was conducted under the Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH) of BGMEA, focusing to create more fashion professionals and designers with adequate knowledge and skills necessary for developing high-end fashionable garments using heritage fabrics and materials. Director of BGMEA, Mrs. Neela Hosna Ara also gave speech on the opening ceremony.

BGMEA President Faruque Hassan, in his speech, mentioned that Bangladesh had achieved remarkable progress in terms of garment exports, it was now imperative to move beyond volume and pay attention to value addition. The industry could enhance its competiveness, explore new opportunities and thus secure sustainable growth in the context of changing global trends by focusing on value addition and high-value fashion items.

He visualized that people from other countries will wear apparel made using our homegrown heritage materials like Muslin, Jamdani, Khadi, Silk, Monipuri, those fashionable garments will represent Bangladesh’s culture and heritage internationally. Thus it will increase the brand image of Bangladesh,”.

Renowned fashion designer and founder of Chicago-based fashion brand Neval, Ms. Anadil Johnson is conducting the training sessions attended by designers, pattern markers, merchandisers, weavers of indigenous textile materials and fashion and textile students. A total of 160 professionals will be imparted intensive training on high-end fashionable collection.


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